Michaelsen Consultingdigital-native brand marketer and CPG founder with a passion for innovation, sustainability, and good vibes.
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Work Portfolio
Co-Founder & CMO
Leisure Project is a better-for-you and more sustainable hydration beverage option with a mood boosting twist. I launched Leisure with my brother in 2022 with a mission to make hydration happier for the next generation. Leisure grew 400% from year 1 to year 2 and we are projecting to do the same over the next few years.
Brand Strategy
During my 7 year career at Nike, I had the opportunity to lead the digital strategy for brand defining and business driving campaigns for Nike’s North America running business. I led the digital strategy for nationally recognized and awarded campaigns like the BRS ‘Coast to Coast’ VW partnership, Nike Member exclusive product drops, and created launch standards for new footwear.
E-Commerce Leader
While leading the marketing for Nike Running’s digital business in North America, I had the opportunity help drive Nike’s digital transformation for our online direct-to-consumer business. Over the 4 years I oversaw the digital marketing for Nike’s NA Running business [2017-2020], the direct digital business grew 6x.